Social Media Marketing (SMM) has changed in character over the years. Of late, it relies heavily on videos that can evoke the desired emotions among social media users and make them commit attention to your brand. You can reap rich dividends from SMM if you tactically integrate videos into your overall campaigning strategy. About 68% of social media marketers have planned to increase their video-driven promotional activities on social platforms in the coming year. If you are yet to draw upon the power of videos for SMM, start soon; else, a major chunk of the revenue pie in your niche market may go to your competitors.
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Reasons For Using Video To Fuel Your Social Media Marketing Campaign
Videos have the potential to ignite the passion of viewers for your brand. You can give your promotional campaigns on social media the much-needed facelift with entertaining and engaging videos. The section below offers top pointers as to why videos effectively drive your SMM campaign.
1. Videos Bring About Higher Engagement
All social platforms are flooded with videos. It is evident if you log into Facebook or any social media. Videos will cross your sight within the first few seconds of browsing content.
Videos are capable of offering an immersive experience to viewers. Hence, social media algorithms have been geared to give precedence to video content. Further, videos that are viewed appear more in social media users’ feeds.
If your campaign feature videos, rest assured that you can capture the attention of targeted audiences better. For example, your business tweet with video will engage audiences 10x times better than a text tweet.
All social platforms like Instagram, Pinterest, etc., are promoting short-form videos more through their reels which are given more prominence to increase the dwell time of visitors.
2. Videos Capture The Attention of Prospects Better
Your SMM campaign is intended to draw the attention of social media users toward your brand’s offerings. Excess sales pitch-infused, drab social media ads will pour cold water on your ambitions. You need stimulating content to entertain audiences and communicate the brand message in a cleverly veiled format.
Videos are perfect for accomplishing this. Engaging videos grab viewers’ attention effortlessly, make them browse your content, and subconsciously motivate them to respond positively to your call to action.
Interesting videos have enabled almost 54% of marketers to realize their ambitious social media marketing objectives decisively.
3. Videos Motivate Leads To Take Positive Action In Your Brand’s Favor
Videos intended for SMM should have enticing thumbnails. It will spark the interest of your audience. Most social platforms allow videos to autoplay once the screen focuses on them. It also makes it easier to view videos.
Always accompany your social media video with a button that, upon clicking takes one to your website. End your video with a strong call to action i.e. invite the viewer to learn more about your brand, browse through the product catalog, etc.
Impactful social media videos deliver a 2x better click-through rate than ordinary ads. Also, a link button under a video can boost the retention of viewers by 60% or more because your site loads concurrently when they are busy watching your visual content.
4. Videos Remain In Social Media Ecosystem For Longer
If you have invested considerable time and energy to create showstopper videos for brand promotion, rest assured that they would stick around for some time if audiences showered their appreciation for them.
Videos that generate optimum user interactions and are shared more stay afloat longer on social media. The social platforms’ algorithms prioritize them in feeds of users who indicate their interests in niches that match your lookout.
This means that videos are created with care for drawing leads’ attention due respect in the long run. It shouldn’t be surprising that 93% of brands acquire new customers through videos published on social media.
5. Videos Are Mobile-Friendly
The majority of social media users log into their favorite platforms through smartphones or other handheld devices. The beauty of videos is that they are extremely mobile responsive and can be rendered adaptive to handheld devices’ screen dimensions and resolutions with ease.
Twitter’s internal data reveals that 93% of its users view videos on mobile. So, if your SMM video is mobile-friendly and carries closed captions or subtitles, you can secure higher qualified organic traffic on your site. Accompany the published video with the minimum textual matter, and the viewing time will grow by 13%.
6. Videos Cater To The Different Moods Of Social Media Users
Videos are versatile in nature. You can create a video to complement a particular mood of the viewer. It means you can deploy a host of videos for measuring up to audiences’ different moods, something that Gen Z likes so much.
Videos are so effective for SMM from social media viewers’ perspective because they
- Help unwind and relax with engrossing visuals
- Make them laugh and feel passionate about things they like
- Inspire and let them dive deeper into their interests
- Show how a brand is addressing social issues important to them
- Are easier to watch on the go and make them feel more efficient
- Make them feel part of the community
- Allow them to learn something new every time
If your ad video relates to viewers’ passions, it will be watched 1.6X times more, even if the quality is not good. Give your viewers something new to learn with videos, and your content will 46% more eyeballs. Your promotional campaign will get wings with purposeful videos. Jump on to any of the popular video editing website to edit videos to make them more visually appealing.
7. Videos Can Make Your SEO Deliver Better
SMM with videos can help your search engine optimization. If more social media users engage with your visual content, it will get more social mentions and shares. It will make your promotional videos more visible and discoverable.
Once social sharing starts, the inbound links to your website will increase. This will indicate to Google bots that your content is popular, informative, and credible. Accordingly, your site’s search engine result page ranking will improve for relevant search query answers.
You can add targeted keywords in the captions and descriptions of the videos published on social media. It will get your content ranked better. Further, organic footfall on your site will increase, and leads from social media will spend more time exploring your offerings. Remember, social media users share videos 2x times more than other content formats with their friends
8. Videos Show The Human Face Of Your Brand
Potential customers like to associate with brands with whom they can relate at a personal level. When you use videos for SMM, you are allowing leads to interact with the people behind your brand. It helps leads to better connections with your brand, and you can feel the pulse of prospects more vibrantly.
Develop your bonding with leads by answering their queries, liking their comments, posting user-generated content on your social pages, and interacting with them through live stream videos.
9. Videos Can Offer Accurate Insights Into Your Campaign’s Success
All social platforms offer content analytics that provides smart insights into how your video campaign is performing. The response your video is getting can be segmented based on viewing region, demographics, and other metrics. You can understand what kind of visual content is engaging leads better and what is not working in your favor. The insights can prove useful in tweaking your SMM campaign to get better results.
10. Videos Make Breaking Important News Easier
Social media can be useful if you want to share eventful news with audiences quickly. Just post your videos on social platforms, and in no time, the news will spread like wildfire. Further, you can explain the dynamics of complex information in simple steps with explainer videos. It will make your brand more popular and credible among social media users.
Conclusion
Videos can work wonders for your brand on social media. You need a failsafe and robust strategy to leverage videos for SMM- the outcomes would become visible sooner, and your brand’s popularity, sales, and profits would soar to newer heights.