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Since the internet is now an incredibly competitive landscape, businesses are utilizing it well. Creating such video content and ads can greatly affect your engagement to your customers as well as attracting possible additional market. Hence, there are many marketing advantages that you can acquire once you engane in video marketing thru YouTube.
- Video contents that has a personal touch can help you in increasing conversions. Customers don’t usually buy on random companies but only from those they trust. This trust can actually be built by providing them actual and precise information about your product and company.Credibility is everything when you are doing business so expanding your brand and connecting to your audience will make a huge impact on the emotional level of your customers.
- When you create a video content regularly, it does not only promote your brand but will give you an additional income as well through the use of Google’s AdWords and AdSense for Video program. Since there are more than 1billion active users or visitors in YouTube monthly, YouTube channels are earning extra cash every year. By using this program,the viewers will see your video ad in other video contents which they can click on it.Once they click the ad, they can watch your video advertisement and you will be paid 68% of the revenue earned from that ad.
- Other than just viewing your video contents, YouTube as well provide marketers various ways to connect and interact with their customers. Viewers can actually like or dislike, comment, and share your videos. This allows them to give feedback on your products which can be a great source of promotion too since they are not only engaging with the company but to other customers also. This will leave a remarkable impact about your brand since new viewers will now be able to actually see and read the conversation made by other customers and the company which makes them look soprofessional, approachable, and helpful.
- Since online video streaming is now growing exponentially, using YouTube as part of the business marketing plan is indeed a good initiative. Also, because of the Google Universal Search, videos searches are now incorporated together in Google’s search results which can provide audience a factual and useful information based on what they are searching. Businesses can easily take this advantage by creating high-quality video content in YouTube which can be a great way to attract more customers and expand your target reach online.