Youtube marketing is currently an overwhelming tool for businesses. The strategy is a conjunction of SEO with a comprehensive resource form of media; Videos. People are so content watching videos on platforms like YouTube; That they sideline TVs. It is enough reason for brands to run marketing campaigns on YouTube. That brings us to one query— which format to choose?
Here is a blog that is a complete guide to YouTube Ads; Read and decide.
Table of Contents
Skippable In-Stream Video Ads to Save on the Budget
True to its name, you can skip these ads after viewing them for the first 5 minutes. They show before, during, or after videos. These appear on all Google Display Network apps and sites.
How are Skippable In-Stream Video Ads Billed?
YouTube charges you for the ad impression on the Cost Per Click(CPC) bidding. The measure is the time for which the viewers watch the video. They should watch it for at least the first 30 seconds. For videos of lesser duration, they must see it whole.
Whom do Skippable In-Steam Video Ads Benefit?
Anyone with video ads can check its efficiency on Youtube through skippable In-stream Video ads. Currently, every industry finds relevant video content on YouTube. It will be interesting to insert these ads between related videos and check if it increases sales or brings image benefits.
These are more beneficial to startups, specifically for the initial campaigns. They can brilliantly and comprehensively present their products or services for a better reach.
Also, these ads come cheap. Brands that cannot show their products with images can use the medium to do it with video ads.
Here is how it Benefits Users
The feature that allows the viewers to skip the ads saves money for the marketer. If they click out before the end of the first 5 seconds, marketers don’t pay anything.
Non-Skippable In-Stream Video Ads for Viewers to Watch Full Ad
These short ads pop up before, during, or immediately after related videos, which viewers must watch till the end; They cannot skip these. The advantage is your brand gets the opportunity to target its audience with the entire message.
Where do Non-Skippable Ads Appear, And How Are They Billed?
You can choose to display these ads on all apps and sites of Google Partner networks, including YouTube. They operate on the Cost Per Thousand Impression (CPM) model. You pay for every thousand times your videos display.
Whom do Non-Skippable Ads Benefit?
Advertisers who spend a lot and present beautiful videos prefer this form of advertising. They are beneficial to the following:
- An ad amid a captivating video is irritable to many. It is an interruption; Which, they would be happy to avoid. You may pack your video with brilliance, but most people consider ads a nuisance. How do you get them to watch the complete video; That’s why you need to put up a video in the non-skippable format.
- Some advertisers cannot pass on their message to prospective buyers in the first 5 seconds of the video ad. They want them to watch the full video to understand their brand better. The best way to do that is by inserting a YouTube Video in the non-skippable mode.
Maximize your Reach with Bumper Ads
These are short six-second non-skippable ads that show at the beginning of a YouTube video. These work well to create brand awareness and for a wider reach.
Bumper ads hold the potential to run as standalone marketing campaigns. Yet, it is favorable to combine and show them with TrueView or skippable ads for effectiveness. For instance, introduce them in the skippable format and then show them continuously to retarget.
The Price of Bumper Ads
The charge of Bumper ads is on the CPM pricing model. The prices vary on competitiveness and its ability to target. It helps to maintain a daily, maximum CPM with a fixed budget to avoid over expenditure.
Who can Gain From Bumper Ads
Although six seconds seem short to make an impact, these ads work well for those who have a simple message to give to their audience. The message is short, and you can broadcast in a short time. It works with brilliance in event campaigns and product launches.
Cater to User Needs with Discovery Ads
Google AI delivers interesting and accurate ads to the right audience on their newsfeed. The feature now permits a visual aspect in regular Google ads. The top of the display has a vibrant image in place of the meta description, title tag, and slug. It helps to get the viewer’s attention.
How do Discovery Ads Work?
The difference in Discovery ads is it is driven by the Google AI and not by the user query. That caters to the user’s needs without them typing the search in the search bar. The AI picks up user interest by their engagement on the discovery page. Their news feed displays an accurate representation of what they want.
If the newsfeed does not serve your needs, use the exact keyword. You can also tell the AI that you’re not interested or the need to save it to watch later.
How do Discovery Ads Benefit Marketers
Marketers run their ads to spread awareness or test new products. The aim is for the target audience to find them. It works well for the retargeting ad as the AI chooses the persons to display the ads. The same person sees the ads multiple times and develops an interest in the brand.
Non-Video Ads
You can advertise your brand on YouTube even without video ads. Non-video Ads on offer are:
Display Ads
These ads display an image and supporting text. They have the CTA to link the video to your website. They appear on the right-hand sidebar.
Overlay Ads
The video floats on top of the video content of revenue-generating YouTube channels.
These ads ideally appear with related content. The charge is on Charge Per Click bidding.
Conclusion
Google has much to offer marketers and users through YouTube Ads. Use it to your advantage by using the format that best suits you and your product.